Online Electronics rebrands to IK Trax – Signalling a new era of technological innovation

Online Electronics proudly announced its rebranding to IK Trax, which became effective on March 26th, 2024. As an Aberdeen-based company, it experienced significant advancements over the past year, culminating in this strategic decision to rebrand. The new brand identity is underscored by a technology-driven slogan, "Intelligent Pipeline Technology", reflecting IK Trax's position as a forward-thinking leader in the industry. This evolution not only reinforces the company's dedication to providing real-time data and total assurance to clients but also signals a closer integration with the wider IK Group. This will allow the company to leverage collective resources and expertise, enhancing its ability to address clients' needs globally.

"We are thrilled to unveil IK Trax as the next chapter in our company's journey," said Carey Aiken, Marketing Manager at IK Trax. "This rebranding is more than just a name change; it highlights our commitment to delivering innovative solutions that empower our clients and drive seamless operations."

IK Trax's new online home, found at www.iktrax.com, offers a modern website where users can easily find the complete range of products and all necessary information, making navigation more intuitive than ever before. Vice President Charlotte Hope stated, "We are incredibly proud of how far we have come as a company. As we embark on this new phase, we are excited to align our brand with our product offering and values, ensuring continued excellence in serving our clients.""We extend our deepest gratitude to our clients and partners for their continued support throughout the years," Charlotte continued, "As IK Trax, we are excited about the journey ahead and look forward to continuing to innovate alongside our valued clients."

Some of the IK Trax team